Organisational creativity enterpreneurship and innovation Essay

Organisational creativity enterpreneurship and innovation - Essay Example management attitudes, values and climate)† (Pauline, n.d, P. 1). Company A primarily functions as a drug testing research centre, therefore, the business requires scientific approach. There has been an increased competition in the last two years in this industry and, thus, if creativity and innovation is not adopted at the appropriate time then the competitors will surpass company A. Creativity and innovation in Company A is governed by some factors, which are mainly, a vision to create new products and services in order to capture new markets, adopting a systematic process in order to boost creativity, focusing on the present customer needs as well as future demands. Innovation is based on strong leadership skill in company A. â€Å"Reward and recognition system for teams that take measured risks and experiment† (Creativity and Innovation in Business, 2011, P. 35). Creativity and innovation in company A is needed in order to generate new ideas, which is very important f or surviving competition and pushing the business over new boundaries. â€Å"The focus of group creativity research has been on comparing the group ideation process with individual ideation† (Thompson, et al. 2006, P. 75). ... â€Å"For example, using ratings by employees of the overall innovation of their own R&D laboratories, Paolillo and Brown (1978) found positive cor- relations for innovation with autonomy, information flow, creativity, re- wards, and training† (Richard, et al. n.d, P.14). Therefore, Company A has transformed itself from a small enterprise consisting of six employees to an organization which has been taken over by Quotient Bio research Ltd and has a turnover of more than 10 million pounds and is now, a part of the World doping agency. 2 How can creativity and innovation be stimulated, supported and sustained: If the organizations have to step up to the mark of organizational revolutions happening in the 21st century, the only thing that can help in serving the purpose is facilitating creativity and innovation. For simulating, supporting and sustaining the organizational creativity and innovation and entrepreneurship, the main role is assigned to leadership and human resource ma nagement and development section. But the current system lacks such efficient ideas needed for promotion. Researching from the psychological perceptive, emphasizing on individual characteristics, cognitive and social processes, we can define creativity as the generation of original and useful ideas. On the other hand, innovation is the exploitation of the creative ideas, from sociological, economical and organizational perspectives. There are many theories supporting creativity, some of which are: Psychodynamic theory: This approach refers to the ideas arising from unconscious thoughts of individuals and later relating to conscious matters by various processes. According to physiologist Sigmund Freud, creativity arises from tension