rEsource and Learning Teams Essay -- Personal Perspective Work Resourc

rEsource and Learning Teams We are at the beginning of a journey of understanding. Understanding ourselves, other people, and the businesses we work for. We have many tools at our disposal for our journey. Two of the most important tools are rEsource and learning teams. In this paper I will discuss the values of these tools as well as the value of problem-based learning as it relates to our work and social lives. From the time I first logged on, I saw that rEsource would be our most valuable tool. The Value of rEsource The rEsource course page has many useful links to utilize throughout our journey. The e-Book and library links are excellent, with them research possibilities are endless. The link for the center of writing excellence is also a considerable commodity. With this link a writing tutor can be utilized as well as a writing style critic. With these sources I plan on honing my writing skills so that I not only have the business knowledge but I will also be able to present this knowledge in an organized and professional format. The rEsource page is very well organized and provides quick links to the weekly topics, readings, assignments, and quizzes. This comes in very handy for checking current status and staying on schedule. While these links are very valuable my peers are also a very valuable tool. The Value of Learning Teams There is much value in forming teams. The opportunity exists to create improved processes, competitiveness, increased quality, be...

Cheating and Video Game Player

Cheating is an act of lying, deception, fraud, trickery, imposture, or imposition. Cheating characteristically is employed to create an unfair advantage, usually in one's own interest, and often at the expense of others. Cheating implies the breaking of rules. There are plenty ways to cheat, you can cheat in a relationship, academically, and in games. Cheating is when a person misleads, deceives, or acts dishonestly on purpose. For kids, cheating may happen at school, at home, or while playing a sport. Some kids cheat because they're busy or lazy and they want to get good grades without spending the time studying. Other kids might feel like they can't pass the test without cheating. Even when there seems to be a â€Å"good reason† for cheating, cheating isn't a good idea. At school, in addition to cheating on a test, a kid might cheat by stealing someone else's idea for a science project or by copying a book report off the Internet and turning it in as if it's his or her original work. Copying someone else's words or work and saying they're yours is a type of cheating called plagiarizing. Cheating in video games involves a video game player using non-standard methods for creating an advantage beyond normal gameplay, usually to make the game easier, or may also create unusual effects which do not necessarily make the game easier to play, such as giving characters different appearances, such as large heads. Cheats sometimes may take the form of â€Å"secrets† placed by game developers themselves. Cheats may be activated from within the game itself (a cheat code implemented by the original game developers); or created by third-party software (a game trainer) or hardware. Cheating in a relationship is usually a symptom of an unhealthy relationship. It destroys friendships, breaks trust, and causes guilt, anger, hurt and many other negative emotions. Cheating in relationships is not going to last. There are several reasons why cheating, adultery, infidelity and extra marital affairs often occur in many relationships. People are complicated and appearances can be deceptive. Cheating in relationships depends upon several factors. One important factor is the choice of a partner or spouse. If the choice is not in line with what they require or wish, or with what their partner can give them, there is a chance of cheating. Cheating also occurs when people fail to give their relationships priority by putting time and energy into them. Another major reason is the failure to understand the issues that led to infidelity in the first place. Many people do not want to analyze the role they played in the failure of a relationship. In most cases, they blame others for things that went wrong rather than look inward for complete understanding. Cheating often occurs in many marital relationships. Communication is here the most problematic issue. For a myriad of reasons, partners get little time to talk about feelings with each other, particularly negative feelings. In some relationships, partners are not allowed to share unhappiness. Misunderstandings also make people feel that their spouse does not want to hear their problems. So they do not talk about difficulties. The lack of a sense of empowerment, issues of self esteem and unequal partnership are also significant problems in any relationship.

Advantege and Disadvange Fo T.V

Do you agree or disagree with the following statement: If parents want their children to do well at school, they should limit the time their children spend on watching TV. With the rapid development of our society, there are an increasing numbers of people who are concerned about whether parents should restrict the amount of time their children spend on watching TV. Some people assert that the watching TV could stimulate children’s learning and creativities and it would not cause any harm to children, yet it’s not surprising that others have opposite attitudes toward this controversial issue.Despite many diverse opinions aired by different people based on their personal stance, there can be no doubt that watching too much TV programs would lead to adverse effects on children. The first reason I want to put forward is that there are too many inappropriate images and violent content on TV and those programs would impact children and teens negatively. For instance, student s may consider that violence is acceptable behavior to solve their problems in school.In this way, misbehaving students undoubtedly would interfere with their peer’s learning and add additional stresses on teachers. Studies also show that children who watch too much TV programs would become more aggressive and violent, and perform poorly in study. As you can see, parents should prevent their children from wasting too much time on TV owing to students may imitate the unsuitable behavior on TV. Another reason worth mentioning is that students who spend most of their time on watching TV would result in their reluctance toward school works and outdoor activities.Watching animated cartoons and fascinating movies is the most crucial part of their daily life and children from those indulgent families don’t want to put effort into their studies which is less attractive to them. In order to prevent children from being coach potatoes, parents should reduce their child’s a ccess to TV and encourage them to get some exercise which could help them to refresh their body and mind. There is no denying that adolescents who watch too much TV program would crowd out their study time. Finally, students who spend less time on TV would have more chances to get along with peers.Since human can’t live without interacting with other people today, students have to learn how to cooperate and communicate with others in their early stage. As you can imagine, child who engages in school activities or joins some associations would feel they are part of the groups and this is expected a crucial impetus that spurs students to perform well in school. By and large, students would gain more benefits while they spending less time on TV programs and parents have to assist them to avoid from indulgent lifestyles.After taking all aspects into consideration, I firmly believe that parents have to set rules to limit their children’s TV time and it’s not an exagg eration to say that adolescent who follows this rule would have better performance and achievement in school. Parents should limit children’s time watching TV and playing computer games, do you agree or disagree? Though they may love it, parents should limit their children’s time watching TV and playing computer games due to the bad effects upon their children.In contrast, they should encourage their children to read books. Today’s TV programs and computer games are often fit with violent behavior such as abuse, kidnap, murder, fights and so on for commercial purposes. Children who view these events are likely to believe that the world is scary and something bad will happen to them. This fear is simply caused by the inability of children to tell the difference between the fantasies presented on the TV and the reality. Besides, children may also imitate the bad behaviors and attitudes shown through the TV programs.Therefore, children should be discouraged from wa tching TV and playing computer games. Meanwhile, watching TV and playing games are said to be unhealthy Based on research, the obesity level has increased among children because they are inactive while watching TV and playing games as they do not exercise or play outdoor games. Moreover, fast food and junk food advertisements such as soft drinks which are shown in TV also influence children to consume them and similarly leads to obesity due to high cholesterol and sugar level.Conversely, parents should encourage their children to read more books for it is benefiting. In fact, reading can increase the ability of children in understanding new subjects and information. Reading out loud also exposes children to proper grammar, phrasing and language skills. On top of that, reading books can also allow children to enlarge their knowledge of fractural information, learn more about the world and increase their understanding of humanity.All these positive influences from the right books supp ort parents to insist their children to read books instead of watching TV or playing computer games. In conclusion, parents should insist their children read books instead of watching TV or playing computer games. Accordingly, parents can actually set up a schedule for their children to ensure that they spend their leisure time in the right way by reading books and have a limited time to watch TV and play computer games.This could indirectly discipline their children too. Television and Childre Why and to what extent should parents control their children’s TV watching? There is certainly nothing inherently wrong with TV. The problem is how much television a child watches and what effect it has on his life. Research has shown that as the amount of time spent watching TV goes up, the amount of time devoted not only to homework and study but other important aspects of life such as social development and physical activities decreases.Television is bound to have it tremendous impa ct on a child, both in terms of how many hours a week he watches TV and of what he sees. When a parent is concerned about the effects of television, he should consider a number of things: what TV offers the child in terms of information and knowledge, how many hours a week a youngster his age should watch television, the impact of violence and sex, and the influence of commercials. What about the family as a whole? Is the TV set a central piece of furniture in your home!Is it flicked on the moment someone enters the empty house? Is it on during the daytime? Is it part of the background noise of your family life? Do you demonstrate by your own viewing that television should be watched selectively? Since television is clearly here to stay. it is important that parents manage their children’s TV viewing so that it can be a plus rather than a minus in the family situation. Violence on Television It has not yet been definitively proven that viewing violence on television will lead a child into violent behavior.But even experts agree that it’s not good for a child to be exposed constantly, several hours a day, day after day. week after week, to television violence. Research has shown that such exposure has at least four effects: children may become less sensitive to the pain and suffering of others; they may become more fearful of the world around them; they may be more likely to behave in an aggressive manner toward other people; they may get an unrealistic sense of the amount of true violence that exists in the world.One interesting theory is that children choose active violent programs because it gives them a feeling of activity with all the sensations of involvement while enjoying the safety and security of total passivity. They are enjoying a simulation of activity in the hope that it will compensate for the actuality that they are involved in a passive, one-way experience. http://www. english-test. net/forum/ftopic75922. html http://www. jamesabe la. co. uk/exams/sampleanswers/Parentingessay. pdf

Johnson & Johnson Tylenol Crisis Essay

Johnson & Johnson had manufactured Extra-Strength Tylenol in capsule and tablet form since 1959. Tylenol became one of Johnson & Johnson’s most successful products, accounting for 17 percent of the company’s profits. Extra-Strength Tylenol constituted 70 percent of all Tylenol sales. Johnson & Johnson also enjoyed a tremendous amount of trust and goodwill from the public, nurtured in part by its adherence to the company credo of responsibility to customers, employees, shareholders, and the community. In 1982, seven people in the Chicago area died after taking Extra-Strength Tylenol capsules that were laced with cyanide. After this incident, the CEO of Johnson & Johnson was faced with very serious, important decisions; should he recall only the extra strength Tylenol in Chicago or nationwide? He was also concerned that this incident would forever ruin the Tylenol name, even after the investigation, proved that the tampering did not occur within the company. I would have advised the CEO of the company to make a public announcement, assuring the pubic that these cases were isolated to the Chicago area, that this was by no way caused by the negligence of Johnson & Johnson employees. Also, he would need to state that the company is doing everything possible to ensure that this does not occur again and that they were working closely with the authorities to determine the cause. I would also advise a nationwide recall. I believe that a recall should have been issued for the entire nation. Although this would cause a significant loss for the company, it would save their reputation. It would ensure the customers that the CEO was doing everything possible to protect them, which would help reestablish their trust in the company. If a recall were not issued, people still would not be buying the product and it would sit on shelves for months, even years, because people would always be fearful they would get a bad batch. If a recall were issued, this would not be called into question. The new batches would be issued with a tamper evident seal and there would be no question whether or not they were tampered with again. From an economic point of view, recalling the product resulted in a loss of an estimated $150 million dollars. Legally speaking, recalling the product could have saved Johnson & Johnson millions of dollars in law suits not to mention certain laws that they had to abide by through the food and drug administration. Morally, Johnson & Johnson did the right thing. They removed their product from store shelves, re-embedded a certain amount of trust in their company and potentially saved many, many more lives. These results do not significantly differ from the decision Johnson & Johnson eventually made. Economically, the company suffered for a short period of time, but returned full force after precautions were made to ensure this never happened again, sealing the future of the company, literally and figuratively. The company benefitted from their credo because they stated their responsibilities and what they valued to the public which reinstated a certain amount of trust in the company again. There are other companies since Johnson & Johnson that could have used a similar credo, for instance the peanut butter incident and the formula incident (both from a couple years ago). Both of these cases were similar because it involved poisoning of a product. The companies also eventually bounced back from the incident. I believe that the credo had a great deal to do with saving the company brand because it stated all of the main goals and responsibilities of Johnson & Johnson. However, I think that developing the tamper-resistant packaging, recalling the product, and distributing over 80 million in coupons also had a great deal to do with it. Without all of these factors though, who knows whether or not the company would have been able to recover from this incident. I believe that Johnson & Johnson should not have continued to market the capsule form as soon as it returned to the market. The incident was too fresh in the publics’ mind for it to sell as well as it had before the incident. I do however feel that the capsule form should have been reintroduced to the market after a few years. Upon discovering that there was another death three years later from a similar incident, I would advise the company to ensure that this death was not from the previously recalled batch. Also, since this incident was isolated to one person, it would seem that someone tampered with that particular bottle. With all of the new tamper-resistant packaging it would be nearly impossible for someone to poison a bottle with it going unnoticed. However, I would advise the CEO of Johnson & Johnson to inform the public of the incident instead of trying to conceal it. I would be much more interested in purchasing a product from an honest company than one who hides mishaps.

Level of Awareness on Philippine Independent Films Essay

Rationale Movies have been an important part of everyday experience for more than a century. Most people already know a great deal about it. But majority of viewers appreciate those on the mainstreams without giving prior notice to the existence of independent films. The chances for an indie film to elicit at least a semblance of ‘mainstream response’ remains very low. Independent films are largely ignored by ordinary movie-goers in the Philippines, but the genre has become the â€Å"in thing† in the country as it gains international acclaim and generates the worldwide interest. (Onscreen Asia, 2009) According to Maslog (2007), independent films which is also known as â€Å"indie films† can be in a form of short or full-length cinema which expresses self-expression and creativity different from mainstream cinema. The very nature of an independent film appears to be easier and cheaper since the allotted budget for its production is minimal. But, although the budgets are low, some of these films have been screened and awarded by local and international film festivals. Though independent films are becoming successful locally and internationally, there are also negative connotations when independent movies are mentioned. There are doubts coming from Filipino themselves because of the usual topics of indie films: poverty, homosexuality, prostitution, the underworld, and life in the margins, which exploits the image of the society (The Daily Guardian, 2012). As communication students and future media practitioners, the study will provide a profound understanding about independent films to appreciate better the ways of such films through its messages and to raise everyone’s awareness on the said genre of film. Since, the researchers and respondents are both in line with the practice of media; this study will prepare them  into the world of film industry, specifically, Philippine Independent films. Statement of the Problem The study was conducted to investigate the level of awareness on selected Philippine Independents Films of AB Communication students Specifically, the study attempted to answer the following questions: 1. What is the demographic profile of the respondents in terms of: 1.1, Age 1.2 Gender? 2. What is the level of awareness of the respondents on the following selected Philippine Independent Films in terms of: 2.1, (2009) Last Supper No. 3 2.2, (2010) Wag Kang Titingin 2.3, (2011) Ang Babae sa Septic Tank 2.4 (2012) Victor? 3. What is the level of awareness of the respondents in the selected Philippine Independent films in the traits and messages as observed in terms of : 3.1, Nationalism 3.2, Social Reality 3.3, Freedom of Expression 3.4, Exploitation of Poverty 3.5 Homosexuality? Conceptual Framework The conceptual framework for the study on the level of awareness on selected Philippine Independents Films of AB Communication students Level of Awareness to Selected Philippine Independent Films -Construction of questionnaire regarding Philippine Independent films. -Distribution of questionnaires -Collection data -Interpretation of the gathered data Selected Philippine Independent Films – Last Supper No. 3 [2009] – Wag Kang Titingin [2010] – Ang Babae sa Septic Tank [2011] -Victor [2012] Significance of the Study The result of this study will be beneficial to the following: AB Communication students. The study would greatly affect them since this is much related to the topics that will be discussed in their course. The study would help them to be critical in thinking and be a good observant on what is happening around them most especially to the industry that they will be engaged to in the future. This would furthermore explain things that should be taken consideration of. Film Industry. This study will help in creating good impressions on how film should showcase the society through creative, sensible, fair and intelligent representation. Film Producers. This would help them on how they should be keenly aware and ethical in producing films. The study would remind them on the impact, influence and effect of their films to the viewers as perceived by Communication students. Future Film Producers. This study would give them knowledge and understanding on how to be creative and critical in producing independent films. This will provide them insights on ethical standards, limitations and violations when it comes to the following issues being discussed in relation to the themes of movies produced. Future researchers. This study will be useful to the future researchers who would conduct a similar study in a larger scope, because this could be a means of an additional source and baseline data to explain further ethical  issues regarding Philippine Independent Films as perceived by AB Communication Students. This research, likewise, may serve as a reference for future studies. If needed, the results of the study can be verified and tested. Researchers. The would be an opportunity for them to utilize the knowledge they have learned from their study since they would be a part of the mass media world in the future. This would serve as their basis of practice if they will be inclined on the field of media, particularly, the film industry. Definition of Terms The following terms were defined operationally and conceptually: AB Communication Students- It pertained to the bonafide students enrolled in the course, Bachelor of Arts in Communication major in broadcasting which presents opportunities for writers, performers and producers. Ang Babae sa Septic Tank- 2011 Cinemalaya’s Best Film in the Full Length category. Directed by Marlon Rivera. A comedy about misguided ambitions, the art of making art and the romanticization of poverty. Awareness- It is defined in the study as the level of knowledge or being mindful on certain subject, issues, situation and others. Cinemalaya- A film competition and festival that aims to encourage the creation of new cinematic works by Filipino filmmakers – works that boldly articulate and freely interpret the Filipino experience with fresh insight and artistic integrity. Film- Also called a â€Å"movie† or â€Å"motion picture†, is a story conveyed with moving images. It is produced by recording photographic images with cameras, or by creating images using animation techniques or visual effects. Full Length Film- According to the Academy of Motion Picture Arts and Sciences, American Film Institute, and British Film Institute, a feature film runs for 40 minutes or longer. Last Supper No. 3- 2009 Cinemalaya’s Best Film in the Full Length category. Directed by Sherwin Dayoc. Based on a true story, Last Supper No. 3 is a humorous look at the circuitous path our legal system takes to justice. Mainstream Cinema- Defined as commercial films that are made by major entertainment studios or companies that are owned by international media conglomerates. Philippine Independent Films- Also known as â€Å"indie films† can  be in a form of short or full-length cinema which expresses self-expression and creativity different from mainstream cinema. Short Feature Film- A â€Å"short film† is any film not long enough to be considered a feature film. The Academy of Motion Picture Arts and Sciences defines a short film as â€Å"an original motion picture that has a running time of 40 minutes or less, including all credits†. Victor- 2012 Cinemalaya’s Best Film in Short Feature category . Directed by Jarell M. Serencio. A film that showed glaring realities of faith, beliefs, etc. and how Filipinos and foreigners embrace the tradition of â€Å"Semana Santa† (holy week) as an attraction to this town. Wag Kang Titingin . 2010 Cinemalaya’s Best Film in Short Feature Category .Directed by Pam Miras. The film was about a girl’s attempt beyond death and destruction to maintain for her younger sister a semblance of peace and order amid so much violence and conflict that seems to reflect today’s Filipinos. CHAPTER 2 REVIEW OF RELATED LITERATURE The researchers have found the following studies and literature relevant to the study being proposed. The review of the literature for this study focuses on the level of awareness on selected Philippine Independent Films of AB Communication students Importance of Demographic Profile According to Gauntlett (2002), media and communications are central element of modern life, whilst age and gender remain at the core of how people think of their identities. With media containing images and messages about men, women and their sexuality, it is very likely that they have a great impact on peoples’ sense of identity. Age and gender are variables that affect exposure and perception according to the study conducted by Linda M. Woolf, PhD. The study states that older people perceive more negatively than younger people and females tend to absorb more from media than males. Independent Films As an art form, independent film is a great tool to express advocacies to their viewers for public awareness. Filipino independent filmmakers are steadily growing and are likely to continue to do so by virtue of its  facility for innovation, diversity and originality. Whether they are about social commentary, political statement, psychological study, or keen insights into human relationships, all of these topics represent controversial subjects that are catered to feed the audience intellectual hunger (Mon-alon, 2011). San Diego (2010) stated that 2009 was a watershed year for local independent films. Based on cinemalaya.org, from year 2009 to 2012, the following films have been awarded by Cinemalaya as Best Films: A. Last Supper No. 3 Won the Best Film in full- length category on 2009. It is based on a true story about a humorous look at the circuitous path our legal system takes to justice. Assistant Production Designer Wilson Naà ±awa is tasked to look for a Last Supper to use as props for a television commercial. He finds three, but loses the one owned by Gareth Pugeda. B. Wag Kang Titingin A film directed by Pam Miras bagged the top price in Cinemalaya 2010. The story is about a father and his two young daughters who travel through a war-torn area. The father explains to his eldest why they need to shield the youngest from what is really happening around them. The eldest finally understands and vows to protect her sister. C. Ang Babae sa Septic Tank Won the Best Film in the year 2011 in full-length category. It was also chosen as the Audience Choice Award, Best Direction by Marlon Rivera and Best Performance of an Actress awarded to Eugene Domingo. Ang Babae sa Septic Tank chronicles a day in a life of three ambitious but misguided filmmakers as they set out to do a quick pre-prod at Starbucks. They believe that they have a winning script, the energy and the drive to make to make their dreams come true. This is a comedy about misguided ambitions, the art of making art and romanticization of poverty. D. Victor The Best Film under short feature category in Cinemalya 2012 directed by Jarell M. Sarencio. It is a story about life as a big show. For ten long years, Victor religiously offers himself to be nailed on the cross every  Holy Week. Like other people, this has been a long time â€Å"panata† for he believes that God will forgive him for all and grant petitions after crucifying himself on the cross. Awareness to Philippine Independent Films Independent films are gaining widespread attention these days. Every day Filipinos alike want their stories told through a different lens and through films made with creativity beyond the demands of commerce. To students, indie films are an eye opener, giving youth a better appreciation and understanding for art. It gives an interest about the realities of our society and the creative execution in cinematography, video editing by our local filmmakers. On the other hand, Communications graduate Ogy Yap added, â€Å"There have been efforts to give awareness to Independent cinema, but these have not been successful. Robinsons Galleria has dedicated a theatre for independent cinema, but ticket sales are less than impressive. The duration of the film’s showing is also not as long as those in the mainstream world.† (Gonzales and Libre, 2012). Synthesis When the indie fever swept the movie industry, corresponding weak points interlaced with it. People involved in the indie trend are not really concerned about their subjects or the theme – they are just vehicles to fame and fortune. Poverty, homosexuality, prostitution, the underworld, life in the margins are the usual topics of indie films. These themes and subjects are exploited to the fullest not for social transformation or for the benefit of the poor, the deprived, the oppressed or the marginalized but in order to â€Å"make it.† This is called poverty porn – the exploitation of poverty and its effects, squeezing it to the last drop for money and glory (The Daily Guardian, 2012). Aside from the poverty porn issues of Philippine Independent Films, pink films are generally recognized today as erotic films produced by independent production companies for specialized sex film theatres. The low-budget pink films were produced quickly to be shown outside the mainstream venues of exhibition. This provided the opportunity for a few interested filmmakers to  use their pink films to make ironic political commentaries on the contemporary social situation (Nochimson, 2010). Independent cinema’s biggest advantage is the uniqueness that can be observed in their films. Local mainstream films depict almost the same stories, (or copied plot from an international film), the same themes (mostly romance), and the same actors. This is because mainstream cinema would stick to what the â€Å"masa† wants. There is no room for change. It is independent cinema’s biggest advantage because each director’s creativity will be showcased. People would most likely explore in to something new like these independent films, rather than watching local mainstream which is not that exciting anymore because it lacks originality. Another advantage of independent films is that it gives way to new breed of artistic and creative filmmakers. New breed of directors can express fresh ideas in making their films. Independent cinemas give their audience something to look forward to: different style, different genre, and new actors.. Through the growing support for these independent films, viewers of independent films can support, encourage, and recognize gifted Filipino independent filmmakers. Many of these independent films have already been recognized internationally (Anglo, et.al, 2011). CHAPTER 3 METHODOLOGY This chapter presents the method and procedures that were used in this study, it discusses the research design, the respondents, research locale and instrumentations to be used. Data gathering procedures and statistical analysis of data was also presented. Research Design This study has used the descriptive method. The researchers also utilized a self-made survey questionnaire. The method involves the description, recording, analysis and interpretation on the perception of a certain group of students. It includes the following processes: induction analysis, classification, enumeration, measurement and assessment of data (Manuel & Masinda, 2008). The survey has focused on the gathering of data concerning the respondents’ awareness on selected Philippine Independent Films from 2009-2012. The survey ascertained the messages, traits and characteristics present on Philippine Independent Films. Furthermore, the AB  Communication students were the respondents since they are the major recipients of this study. Research Instruments The researchers have used the research method opinion polls to test the knowledge of the target audience regarding the selected Philippine Independent Films from 2009-2012. An opinion poll is designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio. It is a type of survey that deals on the perspective of the audience on a certain topic and designed to discover the attitudes and behaviours of an individual. The questions are consisting of lists of possible responses which are analyzed. The results are usually given as percentages of those expressing opinion on a particular question (Asher, 1998). After the survey, the tallying has been administered by the researchers to gather sufficient data that made the research more reliable and precise. Statistical Analysis of Data Frequency Distribution The researchers have used the frequency distribution in summarizing how often different scores occur based on the answers by the respondents on each number of the questionnaire. It is one way of organizing the data needed in the study so that the researchers can interpret it in a visual way. In the study, the answers of the respondents were tallied and thus, this frequency distribution summarized the gathered data that determined the level of awareness on selected Philippine Independent Films of AB Communication students. After gathering the total responses for each item, the researchers have used the Percentage Formula in determining the percentage scores of the responses to the questionnaire (www. ivythesis.typepad.com, 2012). This has given the total percentage for the level of awareness on selected Philippine Independent Films and the occurrence of the enumerated traits or messages on the said genre of film. n % = ———— x 100;n- total no. of responses N;N- total no. of respondents x 100 The computation was: % =_no. of students who have/ have not watched any Philippine Independent Film Q #1_ Total no. of respondents x 100 % =_no. of students who are highly aware/aware/slightly aware/not aware Qs # 2, 3_ Total no. of respondents 16-18| 19-21| 22-24| 25 and above| The demographic profile of the respondents was also computed using the Percentage Formula. The bracket for age was: The pie chart or circle graph was used to show the breakdowns or component parts of whole categorical variables (socrates.bmcc.cuny.edu, 2012). Books: Blade, W. (Ed.) (1998). Polling and the public: what every citizen should know. Public Opinion (4th ed., p.25). Washington, D.C. : CQ Press. Corrigan, T. & While, P. (2008). The Film Experience. An Introduction (2nd Edition, p.442-445). Bedford: St. Martin’s publishing. Foss, K. & Littlejohn S. (2008). Theories of Human Communication (9th ed., p. 230). Belmont, USA: Thomson Wadsworth. Galt, R. & Schoonover, K. (2010). Global Art Cinema: New Theories and Histories, 48-53. USA: Oxford University Press. Gauntlett, D. (2002). Media, gender and identity. London: Anthony Rowe, Ltd. Maslog, C. (2008). Philippine Communication Today, 275, The University of Michigan: New Daily Publishers. Nochimson, M. (2010). World on Film, 228,231. United Kingdom: Blackwell’s publishing. Thesis: Szabo, C. (2010, May 26). Independent, mainstream and in between: how and why indie films have become their own genre. Honors College Theses, 5-6, 24. New York: Pace University Internet: Circle Graphs or Pie Charts. Retrieved September 11, 2012, from http://socrates.bmcc.cuny.edu/cpe/circle_pie.html Gonzales, N. & Libre, B. (2012, August 25). Retrieved September 08, 2012, from http://thelasallian.com/2012/08/25/independent-films-art-for-all/. Manuel, E. & Masinda, R. (2008, July 22). Retrieved September 11,2012, from http://www.slideshare.net/japorto/descriptive-method. Onscreen Asia (2009, March 01) .Retrieved August 05, 2012, from http://www.onscreenasia.com/article/philippine-indie-films-make-headway/4992. The Daily Guardian (2012, September 18). Retrieved August 31,2012, from http://www.thedailyguardian.net/index.php/local-news-8/1728-poverty-porn. Thinking Made Easy (2012, August 11). Retrieved Sept 11, 2012, from http://ivythesis.typepad.com/term_paper_topics/2012/08/research-proposal-on–1.html

Performance Management Essay Example | Topics and Well Written Essays - 2250 words - 3

Performance Management - Essay Example This paper presents a performance management system for retail sales associates of a clothing and fashion accessories retail store. The ultimate goal of the system is to help improve revenue and customer satisfaction. By virtue of you role, you will be the first contact the customer makes when they enter the store. As such, you will be required to possess adequate knowledge of the companys products. Your role will include, but not be limited to, the following: For a start, you will be remunerated at the rate of $8.00 per hour. However, based on your performance, this rate could be increased in the future. In addition, you’ll receive a bonus every time you exceed your weekly sales target by at least fifty percent. Several key behaviors are necessary first for successful job performance of sales associates then for the realization of the goal of the performance management system(Haines III & St-Onge, 2012). Three of them are discussed here. The first is the habit of the sales associate updating their knowledge of the company’s products. Clients are impressed by sales associates who demonstrate deep knowledge of the products they seek to sell. This impression goes a long way toward influencing the customer’s decision to buy. By contrast, sales associates who exhibit ignorance of their company’s products are a put-off. Given that that the company carries new brands of merchandise from time to time, it will be necessary that every sales associate acquaints themselves with these brands. The second desirable behavior is the habit of going the extra mile(Grffin & Moorhead, 2010). Most sales associates will be happy and satisfied with simply helping the client locate the product they ask for when they enter the shop. It is a well-recognized fact that with a little calculated â€Å"guidance† of the sales associate, the client is likely to end up buying more items than they had intended. For instance,

The Impact of Sports Celebrity Advertising On 18-24 Year Old Males in Dissertation

The Impact of Sports Celebrity Advertising On 18-24 Year Old Males in London - Dissertation Example games; the ruining of the representation of sports celebrities as a result of current public cases relating recognized sports stars for example, Allen Iverson, Mike Tyson, Latrell Sprewell, and the substantial advertising finances that are generally assigned to this venture. I will start by presenting a comprehensive survey on celebrity endorsements and by discovering appropriate theories. I will then focus my assumptions to experimental analysis. Furthermore I will present the effects and examine their inferences for marketing executives and examiners in advertising, as well as try considering possible upcoming research trends. This study observes whether customers understand that celebrity endorsers are fond of the commodities they approve, and presents a form using these and other features of the endorser to foresee thoughts toward the endorsed creation. Way of feelings towards the advertisement the endorser and the good were also considered. The model specified that product attitudes were forecasted by conjectures about the endorser's liking for the creation and by approaches toward the one who endorse. This research was performed at university and Harrow town centre of UK using a variety of searching techniques incorporating focus crowds and an analysis of males whose ages were between 18 to 24 years. It was intended to address a chain of research queries associated to the connection between 18-24 years young men and icon-person advertisement. Introduction Whilst the celebrity is typically a complete stranger, and someone one is never prone to neither meet, nor ever truly familiar with, the virtual imminence created between celebrity and audience often has very real effects on the behaviour in which individuals discuss the experience of their everyday lives.... In this analysis there are three variables, the age of respondents, their interest in football and their liking of sports celebrity advertisements, the research gives us the conclusion that the males of 20 to 22 years are more interested in playing football and as the age becomes more than 22 the interest in football gradually becomes less. The high expenditures related to brand marketing make it essential that presenting memos successfully raise customers' attention towards the product. By means of that thought in mind, studies that observe features of advertisements that create them powerful are in particular important. The current researchers represent an initial step in classifying what makes endorsement advertisements valuable based upon work in provenance theory inside public psychology. The results put forward that endorsement-advertising success can be strongly influenced by customers' implications regarding whether the endorser, in fact, prefers the product. Advertisers, in contrast, sometimes appear to be content with simply producing a celebrity between an admired supporter and their product with the anticipation that the endorser's constructive figure will by some means "rub off" on the item. Individuals who pursue British football very frequently, repeatedly, and at times are more disposed to be influenced by David Beckham's endorsement than those who go after every other year. From this result, one can conclude that celebrity advert is most of the use when 18-24 years old males have the chance to intermingle with the celebrity.