Market Competitiveness Strategy Essay Example | Topics and Well Written Essays - 250 words

Market Competitiveness Strategy - Essay Example Axtell Taylor approach is through offering a high minimum wage which is 30% of their gross profit giving them an advantage of 5% difference. Murdock Hyundai on the other hand employs offering the highest bonus profit. This is because their mission is to provide an outstanding service through well trained mechanics (www.murdockautogroup.com). They give as high as 1750 for a 20 unit sale which is far from 500 Axtell gives. Further, they offer another compensation bonus if new cars are sold which their competitors do not have. On top of this, their subsidy for health insurance has the best. Although Wilson motor, Axtell and Hyundai are all in the car business, their marketing compensation strategy plays a very important role for them to stay in this kind of business. It is believed that the trust, efficiency and effectiveness of employees are the success behind a business. This is achieve by compensating them