Sustainability in the Hotel Industry Assignment

Sustainability in the Hotel Industry - Assignment Example The hotel industry forms an integral part of the tourism industry and if it is not managed properly could cause detrimental to the natural and social environment. Thus to reduce the impact, hotels are adopting the â€Å"go green† initiative. Until recently the hotel industry has been unaware of the environmental damage that it posed to the environment due to its operations and services. However the last two decades have bought about tremendous change and created awareness among the public and in the development of â€Å"green consumerism†. Therefore to achieve greater environmental responsibility, hotel industries are implementing the relevant strategies and tools. The hoteliers are aware that it is essential to protect the environment where it does its business and are crucial towards the development and performance of the industry. According to reports by Bohdanowicz et al. there exist a huge number of examples which shows the development of pro-ecological initiatives .1 With continuous growth in environmental degradation, society has become aware of the needs for adopting more effective measure towards protection of the environment. Sustainable development has therefore become vital priority as well challenge in the competitive environment. The sustainability issue should be addressed at all the levels ranging from the policy makers, industry, academia, and the general public and other stakeholders. The global tourism industry is expected to grow at a rate of 2.8% in 2012 and will represent 9% of the global GDP. The hotel and tourism industry is expected to contribute about $10 trillion to the growth of global economy by 2022 and generate... To conclude it can be said that Holiday Inn has implemented the going green strategies and has performed well in implementing the practices and this is evident as the hotel is a certified green lodging hotel and has also received awards for environmental sustainability. Holiday inn has taken into consideration the recycling process and conservation of consumption and waste. However, it is still important to keep inventing the going green process and sustain in the industry and achieve a competitive advantage. Some of the recommendation includes as follows,   Installation of the green roof will help to mitigate the effect of heat island and also helps to reduce the amount of energy to be required to heat or cool the rooms. Apart from providing environmental benefits, the green roof of the hotel will serve as a commitment of commitment towards sustainability and will provide the guest with a connection with nature. Secondly, the hotel can provide environmentally friendly transportati on for the guest. The transportation will provide fuel efficient and environmentally friendly environment to travel to the desired place by the guest. The low emission and eco-friendly bus would reduce vehicle emission, lighter traffic and a convenient way to travel for the guests. Thirdly, the hotel can install high-efficiency plumbing fixtures along with water reduction by implementing much more efficient fixtures, appliances and water landscaping outside the hotels to preserve water and reuse it.